Expectation of a genre

Audience research can be referred to as the basics behind a project where individual preferences are taken to consideration in order to reach a specific target audience .

The conjuring(Annabelle) is an interesting movie statistically and film wise.

It's target audience ranges from age 15-24 with 69%.With 54% of these audience being females and 46% being males with C1 class leading with 46% followed by C2 (24%)This can be related to the fact that Annabelle is about a doll  and girls or teens plays with dolls most often therefore girls or women in general have more interest in the film than males  as they can best sympathize with the characters.


The haunting in connecticut.this film has a lead percentage of 56 for males and 44% for females.This suggests that there are elements that intrigues males more than females in this movie.The suspense the movie creates in audience has resulted in a huge target from age 15-24 leading with 56% with 45+ being the third largest age group.This could be the older generation could correlate to the events that happens in the movie .Category C1 leading with 47%AB (28%) with the least class being C2(5%)

INSIDIOUS

This film has a central villain(an old woman)  and therefore it has a large target audience of females leading with 54% and 46% for males.

One thing that stands still is the targeted age group for all of the 3 movies I chose. The wider audience ranges from 15-24.Insidious has 69% with 19%(25-34) and last but not least class C1 comes first with 46% and 12% for class AB.

Horror films generally appeal to people aged 15-24 since all of the above movies support this evidence.Again with gender targets it can be based on who the protagonist or villain is .E.g conjuring has more female audience since it is about Annabelle(doll) and and women can have more of a relation to the movie than males.
According to the class statistics given by Pearl and Dean horror movies attracts people of the C1and C2 categories more often than the other classes whereas the AB class are  attracted to sci-fi films.
busines.pearlanddean.com/audience_profile